To be an exemplary and unifying Islamic organization in North America that contributes to the betterment of the Muslim community and society at large. Mission To foster the development of the Muslim community, interfaith relations, civic engagement, and better understanding of Islam.

Strategic Goals
Achieve organizational excellence: operational efficacy, transparency, accountability, high-performance, effective communication, short-term and long-term financial stability.
Strengthen and develop American Muslim communities.
Enhance interfaith collaboration and civic engagement.
Share the contributions of the American Muslim community.